Email volume handled by AI
Company-reported0%→34%
16 weeks · Work of 250 people
No additional attribution caveat published.
Octopus Energy
Mixed evidenceCreator to judgeExceptions onlyHuman agents must draft responses to all customer emails.
Customer service · United Kingdom
Collections: Human still decides · Embodied work

Executive brief
AI email drafting transitions into autonomous simple query resolution, improving CSAT.
AI value · Email volume handled by AI
Company-reported34%
No additional attribution caveat published.
Before
Read and draft response to customer email
After
Draft response to customer email (2023) or answer straightforward emails autonomously (2026) → Review and send drafted email (2023) or handle complex cases (2026)
Human boundary
Human agents hold final send authority for drafted emails; AI sends autonomously for simple routine queries under strict guardrails.
Why it matters
Human agents must draft responses to all customer emails.
Before
How the work ran before the change.
Human Agent
Read and draft response to customer email
What changed
Human agents must draft responses to all customer emails.
Decision rightHuman moves from creator to judge
After
How the same work runs now.
AI System
Draft response to customer email (2023) or answer straightforward emails autonomously (2026)
Human Agent
Review and send drafted email (2023) or handle complex cases (2026)
Exception path
Vulnerable customers or complex complaints bypass AI and go straight to human experts.
Work removed
Decision authority
Human agents hold final send authority for drafted emails; AI sends autonomously for simple routine queries under strict guardrails.
Before
Human Agent
Read and draft response to customer email
Control: Not published.
After
AI System
Draft response to customer email (2023) or answer straightforward emails autonomously (2026)
Control: Not published.
Human Agent
Review and send drafted email (2023) or handle complex cases (2026)
Control: Not published.
Work that left the path
Human role before
Draft and send responses to all customer emails.
Human role after
Supervise AI drafts (2023) and handle complex cases/vulnerable customers (2026).
AI roleDraft email responses (2023) or autonomously answer routine questions (2026).
0%→34%
16 weeks · Work of 250 people
No additional attribution caveat published.
65%→80%
16 weeks · Emails written by AI
CEO claim, not independently audited for like-for-like comparison.
0%→4%
Three-month trial (2026) · 8,000 emails per week (UK)
No additional attribution caveat published.
72%→76%
Three-month trial (2026) · Comparable human responses
No additional attribution caveat published.
Anti-pattern
Automating vulnerable customer care.
Questions
Portability conditions
Reputation risk
low
Evidence and authority
Current · updated
1 independent, 1 primary; publication outcomes are verified and reported.
Bundle 1.0.0 · reviewed 2026-08-23 · stable ID 1cbaa9aa2c3aab84
Twenty-eight South-East Queensland long-term care facilities · Creator to judge
Hinge: a responsive social robot can provide repeatable short engagement sessions as an adjunct to care, without replacing clinical assessment or human relationships.
IKEA (Ingka Group) · Creator to judge
Human agents must answer routine queries instead of focusing on high-value sales and design advisory.
Google Research Project Relate · Creator to judge
People with non-standard speech need not rely only on listener familiarity, repetition, or text entry.
Google · Creator to judge
Large migrations can combine machine-found locations, LLM edits, automated checks, and engineer review.